- I-Luosifen, okanye i-noodles yerayisi yomlambo, yayisele iyeyona nto ithengiswa kakhulu eTaobao kulo nyaka uphelileyo, kodwa ukuvalwa kwayo kubone ukuthandwa kwayo kusanda ngakumbi.
- Idume ngevumba laso elinukayo kunye nencasa, isitya saqala njengesnack esincinci esitratweni kwisixeko saseLiuzhou ngeminyaka yee-1970s.
Isitya esithobekileyo se-noodles esivela eGuangxi kumazantsi ntshona eTshayina iye yaba sisidlo selizwe lonke ngexesha lobhubhani we-Covid-19.
I-Luosifen, okanye i-noodles yerayisi yomlambo, yinto ekhethekileyo yesixeko sase-Liuzhou e-Guangxi, kodwa abantu kulo lonke elase-China baye bavakalisa uthando lwabo lweenguqulelo ezipakishwe kwangoko ze-noodle kwi-intanethi.Imixholo malunga nee-noodles ziye zaba zizinto ezihamba phambili kwi-Weibo, impendulo yaseTshayina kuTwitter, enje ngokuba babekukutya okuthandwa ngabantu abaninzi ngexesha lokuvalwa kwekhaya, kunye nendlela ukunqunyanyiswa kweefektri zokwenza ii-noodle kukhokelele ekunqongophelweni okukhulu kwazo kwi-e- amaqonga orhwebo.
Ekuqaleni yayisetyenziswa njengesnack esincinci esisesitalatweni kwindawo eselumelwaneni yeevenkile eziseLiuzhou, ukuduma kweluosifen kwaqala ukuvela emva kokuba kuboniswe kuxwebhu lokutya olubetha ngo-2012.y,Ukutya kweTshayina, kuthungelwano lukamabonwakude welizwe.Ngoku kukho iindawo zokutyela ezingaphezu kwama-8,000e-China igxile kwiinoodles kwiityathanga ezahlukeneyo.
Isikolo sokuqala somsebenzi welizwe iluosifen kushishino lweli lizwe savulwa ngoMeyi eLiuzhou, ngenjongo yokuqeqesha abafundi abangama-500 ngonyaka kwiinkqubo ezisixhenxe eziquka ukwenziwa, ukulawula umgangatho, ukusebenza kwekhonkco lokutyela kunye norhwebo lwe-e-commerce.
"Intengiso yonyaka ye-luosifen noodles epakishwe kwangoko kwangoko iza kudlula kwi-10 yeebhiliyoni zeeyuan [i-1.4 yeebhiliyoni zeedola], xa kuthelekiswa ne-6 yeebhiliyoni zeedola ngo-2019, kwaye imveliso yemihla ngemihla ngoku ingaphezulu kwe-2.5 yezigidi zeepakethi," utshilo umphathi weLiuzhou Luosifen Association u-Ni Diaoyang. kumsitho wokuvula isikolo, esongeza ukuba ngoku ushishino lweluosifen luswele kakhulu italente.
“Ingcebiso yeUkutya kweTshayinayenza ukuthandwa kwee-noodles kusasazeka kulo lonke elaseTshayina.Kukho iindawo zokutyela ezikhethekileyo eBeijing, eShanghai, eGuangzhou naseHong Kong, eMacau naseLos Angeles e-US,” utshilo.
Kodwa yayingumphathi oshishinayo kumzi-mveliso weluosifen ngoko nangoko eLiuzhou obangele umdla wangoku.Ngelizwe elininzi lisengxakini ngenxa yokunqongophala, xa iifektri ziqala ukuvula kwakhona, umphathi wenza umsinga obukhoma kunye neqonga levidiyo emfutshane eyaziwayo uDouyin ebonisa indlela abazenza ngayo ii-noodle, kwaye wathatha iiodolo ezibukhoma kwi-intanethi kubabukeli.Kwathengiswa iipakethi ezingaphezu kwe-10,000 ngeeyure ezimbini, ngokutsho kwamajelo eendaba asekuhlaleni.Abanye abenzi be-luosifen balandela ngokukhawuleza, benza i-craze ye-intanethi engazange iphele.
Inkampani yokuqala yokuthengisa i-luosifen epakishiweyo yasekwa e-Liuzhou ngo-2014, ijika i-snack yesitrato ibe kukutya kwasekhaya.Intengiso ye-luosifen epakishwe ngaphambili ifikelele kwi-3 yeebhiliyoni zeeyuan ngo-2017, kunye nokuthengiswa kwamanye amazwe ngaphezu kwe-2 yezigidi zeeyuan, ngokutsho kwengxelo yenkampani yeendaba yaseTshayina ye-intanethi coffeeO2O, ehlalutya amashishini okudlela.Kukho ngaphezu kwe-10,000 yeefemu ze-e-commerce ezithengisa ii-noodles.
Ingxelo yachaza ukuba kwi-2014, inani elikhulu leevenkile ezithengisa i-noodles ngokukhawuleza zasekwa kwi-e-commerce platform Taobao.(ITaobao iphethwe nguAlibaba, naye ongumnini weThumela.)
"Inani labathengisi be-Taobao be-noodle bakhula ngeepesenti ze-810 ukusuka kwi-2014 ukuya kwi-2016. Ukuthengiswa kwaqhuma kwi-2016, kubhaliswa ukunyuka konyaka-ngonyaka we-3,200 yeepesenti," kusho ingxelo.
ITaobao ithengise ngaphezulu kwe-28 yezigidi zeepakethi ze-luosifen kulo nyaka uphelileyo, iyenza ukuba ibe yeyona nto idumileyo yokutya eqongeni, ngokwengxelo yeData yeTaobao ye2019.
Isitya somlambo inkumba yerayisi noodles, eyaziwa ngokuba luosifen, evela Eight-Eight Noodles yokutyela e Beijing, China.Ifoto: Simon IngomaIsitya esithobekileyo se-noodles esivela eGuangxi kumazantsi ntshona eTshayina iye yaba sisidlo selizwe lonke ngexesha lobhubhani we-Covid-19.
I-Luosifen, okanye i-noodles yerayisi yomlambo, yinto ekhethekileyo yesixeko sase-Liuzhou e-Guangxi, kodwa abantu kulo lonke elase-China baye bavakalisa uthando lwabo lweenguqulelo ezipakishwe kwangoko ze-noodle kwi-intanethi.Imixholo malunga nee-noodles ziye zaba zizinto ezihamba phambili kwi-Weibo, impendulo yaseTshayina kuTwitter, enje ngokuba babekukutya okuthandwa ngabantu abaninzi ngexesha lokuvalwa kwekhaya, kunye nendlela ukunqunyanyiswa kweefektri zokwenza ii-noodle kukhokelele ekunqongophelweni okukhulu kwazo kwi-e- amaqonga orhwebo.
Ekuqaleni yayisetyenziswa njengesnack esincinci esisesitalatweni kwindawo eselumelwaneni esemngxunyeni weevenkileULiuzhou, udumo lukaLuosifen lwaqala ukuvela emva kokuba luveliswe kumdlalo wokutya obetha ngo-2012,Ukutya kweTshayina, kuthungelwano lukamabonwakude welizwe.Ngoku kukho iindawo zokutyela ezingaphezu kwama-8,000e-China igxile kwiinoodles kwiityathanga ezahlukeneyo.
Iinkumba zomlambo zibiliswe iiyure de inyama iphele ngokupheleleyo.Ifoto: Simon IngomaIsikolo sokuqala selizwe iluosifen kushishino lwezandla savulwa ngoMeyi eLiuzhou, ngenjongo yokuqeqesha abafundi abangama-500 ngonyaka kwiinkqubo ezisixhenxe ezibandakanya ukwenziwa, ukulawula umgangatho, ukusebenza kwekhonkco lokutyela kunye ne-e-comIntengiso yonyaka ye-luosifen noodles epakishwe kwangoko yangaphambili iza kudlula kungekudala. I-10 yeebhiliyoni zeeyuan [i-1.4 yeebhiliyoni zeedola], xa kuthelekiswa ne-6 yeebhiliyoni zeeyuan ngo-2019, kwaye imveliso yemihla ngemihla ngoku ingaphezulu kwe-2.5 yezigidi zeepakethi, "watsho umphathi we-Liuzhou Luosifen Association u-Ni Diaoyang kumsitho wokuvula isikolo, esongeza ukuba okwangoku ishishini le-luosifen. uswele kakhulu italente.
“Ingcebiso yeUkutya kweTshayinayenza ukuthandwa kwee-noodles kusasazeka kulo lonke elaseTshayina.Kukho iindawo zokutyela ezikhethekileyo eBeijing, eShanghai, eGuangzhou naseHong Kong, eMacau naseLos Angeles e-US,” utshilo.
Kodwa yayingumphathi oshishinayo kumzi-mveliso weluosifen ngoko nangoko eLiuzhou obangele umdla wangoku.Ngelizwe elininzi lisengxakini ngenxa yokunqongophala, xa iifektri ziqala ukuvula kwakhona, umphathi wenza umsinga obukhoma kunye neqonga levidiyo emfutshane eyaziwayo uDouyin ebonisa indlela abazenza ngayo ii-noodle, kwaye wathatha iiodolo ezibukhoma kwi-intanethi kubabukeli.Kwathengiswa iipakethi ezingaphezu kwe-10,000 ngeeyure ezimbini, ngokutsho kwamajelo eendaba asekuhlaleni.Abanye abenzi be-luosifen balandela ngokukhawuleza, benza i-craze ye-intanethi engazange iphele.
Iindidi ezahlukeneyo zeluosifen epakishwe kwangaphambili.Ifoto: Simon IngomaInkampani yokuqala yokuthengisa i-luosifen epakishiweyo yasekwa e-Liuzhou ngo-2014, ijika i-snack yesitrato ibe kukutya kwasekhaya.Intengiso ye-luosifen epakishwe ngaphambili ifikelele kwi-3 yeebhiliyoni zeeyuan ngo-2017, kunye nokuthengiswa kwamanye amazwe ngaphezu kwe-2 yezigidi zeeyuan, ngokutsho kwengxelo yenkampani yeendaba yaseTshayina ye-intanethi coffeeO2O, ehlalutya amashishini okudlela.Kukho ngaphezu kwe-10,000 yeefemu ze-e-commerce ezithengisa ii-noodles.
NGOMGQIBELO NGAMNYESCMP Global Impact NewsletterNgokungenisa, uyavuma ukufumana ii-imeyile zentengiso ezivela kwi-SCMP.Ukuba awuzifuni ezi, phawula aphaNgokubhalisa, uyavumelana nathi I-T&Ckwayeumthetho wabucalaIngxelo yachaza ukuba kwi-2014, inani elikhulu leevenkile ezithengisa i-noodles ngokukhawuleza zasekwa kwi-e-commerce platform Taobao.(ITaobao iphethwe nguAlibaba, naye ongumnini weThumela.)
"Inani labathengisi be-Taobao be-noodle bakhula ngeepesenti ze-810 ukusuka kwi-2014 ukuya kwi-2016. Ukuthengiswa kwaqhuma kwi-2016, kubhaliswa ukunyuka konyaka-ngonyaka we-3,200 yeepesenti," kusho ingxelo.
ITaobao ithengise iipakethi zeluosifen ezingaphezu kwezigidi ezingama-28 kulo nyaka uphelileyo, nto leyo eyenza ukuba ibe yeyona nto ithandwayo yokutya
Iqonga lokwabelana ngevidiyo yaseTshayina Bilibilihayikwijelo leLuosifen elineevidiyo ezingaphezulu kwe-9,000 kunye neembono ezizigidi ezili-130, kunye neeblogi ezininzi zokutya ezithumela malunga nendlela abapheka ngayo kwaye bayonwabela ubumnandi ekhaya ngexesha lokuvalwa kwe-Covid-19.
Idume ngevumba layo elinuka kamnandi kunye nencasa, isitokhwe seluosifen senziwe ngokubilisa iinkumba zomlambo kunye nenyama yehagu okanye amathambo enyama yenkomo, uwabeke iiyure ngexolo lecassia, ingcambu ye-licorice, icardamom emnyama, i-anise yenkanyezi, imbewu yefennel, i-tangerine peel eyomileyo, i-cloves, isanti. ijinja, ipepile emhlophe kunye neqabunga le-bay.
Inyama ye-snail iyahlukana ngokupheleleyo, idibanisa nesitokisi emva kwenkqubo yokubilisa ixesha elide.I-noodles ihanjiswa kunye namandongomane, amahlumela e-bamboo akhethiweyo kunye neembotyi eziluhlaza, i-fungus emnyama ekhutshiweyo, amashiti eembotyi kunye nemifuno eluhlaza.
UChef Zhou Wen waseLiuzhou uqhuba ivenkile yeluosifen kwisithili saseHaidian eBeijing.Uthi ubushushu obukhethekileyo buvela kumahlumela e-bamboo evutshiweyo, isithambiso sesintu esigcinwa ngamakhaya amaninzi aseGuangxi.
“Incasa ivela ekuvundiseni amagqabi oqalo aswiti kangangesiqingatha senyanga.Ngaphandle kwamahlumela e-bamboo, ii-noodle ziya kuphulukana nomphefumlo wazo.Abantu baseLiuzhou bayawathanda amahlumelo abo enziwe ngoqalo amnandi.Bagcina i-urn ekhaya njengesonka sezinye izitya,” utshilo.
“Isitokhwe seLuosifen senziwe ngomlilo omncinci ubilisa iinkumba zaseLiuzhou eziqhotsiweyo kunye namathambo enyama kunye neziqholo ezili-13 iiyure ezisibhozo, nto leyo eyenza isuphu ibe nevumba lentlanzi.Abantu abangengabo amaTshayina basenokungayonwabeli incasa enuka kamnandi xa beqala ukungcamla njengoko iimpahla zabo ziya kunuka ivumba emva koko.Kodwa kubantu abatya ukutya okuthandayo, xa sele beyivumba, bafuna ukutya ii-noodles. "
ISitrato saseGubu eLiuzhou sineyona ntengiso inkulu yentengiso yeenkumba esixekweni.Abahlali balapho ngokwesiko batya iinkumba zasemlanjeni kwisuphu okanye kwizitya eziqhotsiweyo asaI-snack yesitalato.Veabantu abasuka kwiimarike zasebusuku kwisitalato iGubu, eyaqala ukuphuma ekupheleni kweminyaka yoo-1970, yaqalisa ukupheka iinoodles zerayisi kunye neenkumba zomlambo kunye, benza iluosifen isidlo esithandwayo kubantu basekhaya.Izakhono zokwenza ukutya okumnandi zidweliswe kuluhlu lwelifa lenkcubeko yaseTshayina ngo-2008.
Kwii-Noodles ezingamashumi asibhozo anesibhozo, ezineevenkile ezimbini eBeijing, isitya sithengisa ukuya kuthi ga kwi-yuan ye-50, ekhokelela kwiiblogi zokutya ukuba ziyibize ngokuba yi-luosifen ebiza kakhulu ethengiswa eBeijing.
"Irayisi yethu ye-noodle yenziwe ngesandla kwaye isitokhwe senziwe ngokubilisa amathambo ehagu iiyure ezisibhozo," utshilo umphathi wale venkile, uYang Hongli, esongeza indawo yokuqala evulwe ngo-2016. zithengiswa [kwivenkile nganye] yonke imihla.”
Ikhwele kudumo olukhulu lwee-noodles, iWuling Motors, nekomkhulu eLiuzhou, isandula kuphehlelela iphakheji yesipho esilinganiselweyo yeluosifen.Iphakheji iza kwiibhokisi ze-regal eziluhlaza ezihonjisiweyo ezinezixhobo ezinemibala yegolide kunye namakhadi esipho.
Inkampani ithi nangona ukutya kunye nokuveliswa kweemoto kungaqhagamshelwanga kwimizi-mveliso, iye yatsibela kwi-luosifen bandwagon ngenxa yokuduma kwayo okukhulu emva kokuqhambuka kwe-Covid-19.
"I-Luosifen kulula ukuyipheka kwaye isempilweni ngakumbi kune-noodle [eqhelekileyo] ekhawulezayo," itshilo kwingxelo yeendaba.“Ithengiswe kakuhle kakhulu [ngexesha lokuqhambuka kwe-coronavirus] kangangokuba iphelile kwisitokhwe kumaqonga orhwebo e-e-commerce.Ukudityaniswa nokuphazamiseka okubangelwe kukuqhambuka kwe-Covid-19, iluosifen iye yaba bubutyebi ekunzima ukuyifumana ngobusuku.
“Ukusukela oko sasekwa ngo-1985, isaci sethu ibikukwenza nantoni na efunwa ngabantu.Ke ngoko siphehlelele i-noodles ukunceda ukwanelisa imfuno yoluntu. ”
Qaphela:inqaku livela eMzantsi China Morning Post
Ixesha lokuposa: Jul-06-2022